1stDibs Rebrand

Prior to 2020, 1stDibs had the same look and feel for almost a decade. I was part of the design effort to refresh the brand identity and updated the design system for the world’s leading marketplace for extraordinary design. 1stDibs worked with a branding agency to create a new brand position and brand identity. My team and I translated and applied the new brand elements to our platform without disrupting site performance.

• My Role: Design lead and manager. Collaborated with two senior designers, one product manager, a creative director, and front-end engineer team.

• Launched: February 2021